What Works?

Newsletters
All three partner states used newsletters to promote the One & Only Campaign. If your health department does not have a newsletter, consider starting one, perhaps quarterly. Ask to put articles in state/local health department publications that providers are most likely to read, such as Medicaid update newsletters, medical society newsletters (some may charge a fee; others may publish your article free). When sent electronically, the links may be forwarded by many, even those who aren’t on the original list.

Webcasts and Presentations
Webcasts, especially those that include a nationwide audience, are a good way to get the word out. Caveat: they can cost money if run for your organization by a professional group. A less-expensive, but effective option is to hold the meeting as a conference call, and forward presentation slides beforehand, so participants may advance the slides themselves while listening on the phone.

  • After a Nevada teleconference, a facility decided to show slides that outlined questions and responses from a study on safe injection practices to staff.  The answers they received were not expected. The facility discovered staff needed additional training and ordered the One & Only Campaign materials.

Continuing Education Credits
Continuing education credits (CME) are often a draw for licensed professionals. As a provider of nursing contact hours, the New Jersey Department of Health and Senior Services Communicable Disease Service offered continuing education credits for professional development venues. Providing credits may be a way to increase attendance at seminars and webinars. Determine the type of continuing education credits and partner with providers to tailor the offering.

Additionally, most large, acute care facilities provide CME credits for their medical staff. Contact the CME office to determine if they are able to provide credits. At a minimum, speakers will be asked to provide a brief description of the lecture, the speaker’s curriculum vitae/resume and goals/learning objectives. Allow plenty of time to get necessary documentation to the continuing education contact.

Video Presentation
All three partner states used videos. Although public service announcements (PSAs) may be costly to make and air, the creation of your own YouTube channel is a no-cost way to share PSAs. YouTube does not charge for setting up your own channel and the videos are available to view free!

  • The Nevada partner state created two 30-second PSAs featuring Nevada’s Governor and State Health Officer.  In addition, three interviews were taped and aired. All of the Nevada materials are available on the Nevada One & Only YouTube Channel.
  • The Nevada Coordinator met with the television production manager for a nearby city and discussed the Campaign. Officials recognized the public health impact of unsafe injections and donated their time, skills and equipment. Total production cost was zero!

Key TakeawaysCheck with local city and county managers and production teams as many have local access television stations that air public service materials and council/commission meetings. 

The New Jersey One & Only Campaign created a video PSA, One Needle One Syringe Only One Time. This popular two-minute production is available on the New Jersey Government YouTube page

The New York One & Only Campaign created an injection safety video that offers patients tips on how to have a frank conversation with their providers.   Your Best Shot At Safety: Having A Conversation About Safe Medical Injections With Your Provider was closed-captioned and posted on YouTube, with success. The video can be found on the New York page of the One & Only Campaign web site, and is linked to the NYSDOH Facebook page, Premier Safety Institute’s web page, and the web page of “Justin’s Hope” (a patient advocacy blog).

ListServs
If your health district has a ListServ or email distribution list(s), use it to send newsletters, press releases and updates on the One & Only Campaign. Also, contact professional health boards, associations and societies and request they forward your newsletter or press release through their email distribution list(s) or include your message in their newsletter. More than 18,200 medical professionals were reached through just one licensing board!

Healthcare Associated Infections (HAI) Coordinators
Outreach to the national system of HAI Coordinators garnered new partnerships and opportunities for additional outreach. Outreach such as this can encourage support in surrounding states and potential coordinated efforts. Find my State HAI Coordinator at: http://www.cdc.gov/HAI/stateplans/HAIstatePlans-map.html.

The two states below provide examples of ways these partnerships can help spread the Campaign’s message.

Montana – The HAI Coordinator shared questions provided by a partner state with approximately 125 Directors of Nursing (DONs) as a “self-check” mechanism. DONs have not been surveyed post-letter; however, anecdotally, several hospitals have integrated the One & Only Campaign materials into their nursing orientation/annual update processes.

New Mexico – The New Mexico Department of Health shared an email received from the Nevada partner state with HAI Focus. The HAI Focus website serves as a resource for providing HAI news, informational resources, and consulting services to consumers, healthcare professionals, healthcare facilities, state governments, advocacy groups and others. They have posted numerous articles, newsletters and blogs supplied by the Nevada partner state and have written numerous materials on their own accord. In addition, they have added links to the One & Only Campaign website, to their website and joined the Nevada Coalition for Safe Injection Practices.

Social Networking (no cost)
Updates and materials from the SIPC and the partner states are available through their YouTube and Facebook pages. Join them, and click on the “Like” buttons!

Tip: Stay open to new ideas and advances in technology.

Google Alerts
Both Nevada and New York have benefited from this free service through Google. In addition to keeping up-to-date on related news stories, the New York partner state developed contacts with healthcare professionals in Wisconsin and with the Texas Ambulatory Surgery Center Society. Phrases to think about including in search parameters include, “safe injection,” “unsafe injection,” and “multi-dose vials”.

Training Others to Deliver Your Message
New Jersey developed a pilot program, “Safe Injection Ambassadors,” to train a cadre of health professionals to present a coordinated safe injections message. They recruited infection prevention consultants, representatives from the local APIC chapters and nursing staff from ambulatory care centers. To be considered, participants were required to have a background in infection control and/or nursing, attend the daylong training, pass a qualifying exam and agree to present at least  two workshops within one year of being trained. Ambassadors were provided with three presentations of varying lengths (15- 30- and 60 minutes), along with a script, tracking forms, and other resources. Representatives were recruited from specific infection prevention settings including dialysis and ambulatory surgery centers, as well as long term care.