State/Local Health Department Toolkit

One and Only Campaign Toolkit

Executive Summary
This toolkit is designed to provide health departments with background and information to implement the One & Only Campaign. The CDC and SIPC worked with three partner states, Nevada, New Jersey and New York, to disseminate the One & Only Campaign message to the public and healthcare providers. This toolkit provides guidance for other health departments about lessons learned from their efforts. Read more to find out how your health department can get involved in this timely public health initiative.

NOTE: The resources included in the Toolkit are organized in chapters by topic area. Most of the items listed in the individual chapters contain linked resources, while others highlight topics to be considered.

  • It's Real. It's Recent. It Could Become Your Problem. (Primer on the State/Local Health Department Toolkit)
  • Impacts Related to Unsafe Injection Practices
    This section provides a brief overview of some of the economic and emotional impacts of unsafe injection practices on the public health system, healthcare workers and patients.
  • Building a Working Group
    This section describes how to convene a working group that can help make the job of promoting safe injections more manageable for a busy public health professional who is wearing many different hats! Learn where to start, how to keep group members engaged, and find tools to help you make the most of your workgroup resources.
  • Developing Partnerships
    This section offers guidance on how to identify other individuals and organizations in your jurisdiction that have the potential to promote the safe injections message broadly and to maximize the impact your campaign will have on healthcare providers and consumers.
  • Media/Press Relations
    This section has tips to make the safe injection practices message relevant in both traditional and new media and tools to help you take advantage of teachable moments.
  • What Works? And What Might Not? 
    This section details the experiences of three states that have been working on safe injection practices campaigns. It includes candid discussion of what worked and what didn’t, and advice to help you set yourself up for success.
  • Key Resources
  • Organizations and partners that support the One & Only Campaign have devleoped many resources that can help you with your safe injections campaign. Click here to access Key Resources